Table of content
Dow Corning’s History: Established in 1943 as a joint venture between Dow Chemical and Corning Glass Works, Dow Corning became a leader in silicone-based products.
Dow’s Acquisition (2016): Dow Chemical acquired full ownership of Dow Corning, integrating its silicones business with a phased approach to rebranding.
Product Rebranding: Dow Corning products were rebranded under new names such as DOWSIL™, MOLYKOTE™, XIAMETER™, and SILASTIC™, simplifying product lines.
DowDuPont Merger (2017): Dow and DuPont merged to form DowDuPont™, the world’s largest chemical conglomerate at the time, bringing in $86 billion in revenue.
DowDuPont Split (2019): The conglomerate dissolved into three separate companies: Dow, DuPont, and Corteva, each focusing on specific industry segments.
Customer Impact: Product quality and specifications remain unchanged despite new branding and packaging, helping maintain continuity for aviation and industrial customers.
Customer Impact: Product quality and specifications remain unchanged despite new branding and packaging, helping maintain continuity for aviation and industrial customers.
The Confusing Dow Corning Rebranding: A History of Name Change
The Dow Corning name has been a trusted part of the industrial and chemical sectors since its inception in the 1940s. Over the decades, this brand has undergone significant changes, culminating in its acquisition by Dow Chemical and subsequent integration into the DowDuPont™ conglomerate. These transitions have left many customers and suppliers scratching their heads over product branding, ownership, and the relationship between Dow, DuPont, and Corteva.
In this article, we’ll break down the history of Dow Corning’s rebranding and provide clarity on what these changes mean for customers.
A Timeline of Dow Corning’s Evolution
1. Formation and Early Years (1943-2015)
Dow Corning was established in 1943 as a joint venture between The Dow Chemical Company and Corning Glass Works, aiming to explore the potential of silicones. The company quickly became a leading manufacturer of silicone-based products, serving various industries, including aerospace, automotive, construction, and healthcare. By 2012, Dow Corning reported revenues of $6.12 billion, reflecting its significant impact on the specialty chemicals market.
2. Dow Acquires Full Ownership (2016)
On June 1, 2016, The Dow Chemical Company announced the completion of its acquisition of Dow Corning, gaining full ownership of the silicones business. This strategic move aimed to integrate Dow Corning’s extensive product line into Dow’s broader chemical portfolio, enhancing operational efficiency and market reach. The silicones business had reported 2015 revenues exceeding $4.5 billion and was expected to generate more than $1 billion in annual EBITDA.
To streamline operations, Dow implemented a phased approach to integrate the Dow Corning product line, encompassing changes to ERP systems, branding, websites, and product documentation. This restructuring led to the creation of distinct product brands such as:
These changes marked the beginning of a significant rebranding journey.
3. The DowDuPont™ Merger (2017)
In September 2017, Dow merged with DuPont, forming the world’s largest chemical conglomerate: DowDuPont™. This merger, valued at $86 billion in revenue, restructured the industry by consolidating resources and operations into three key divisions:
- Agriculture
- Materials Science
- Specialty Products
While the merger created opportunities for innovation and cost efficiencies, it also introduced complexities in managing such a vast organization, sparking discussions about future restructuring.
4. The DowDuPont Split (2019)
By 2019, DowDuPont was dissolved into three independent companies:
- Dow: Focused on materials science.
- DuPont: Centered on specialty products.
- Corteva: Dedicated to agricultural innovation.
Products initially branded as “Dow Corning” were divided among these entities, resulting in notable changes to branding and packaging.
Impact on Product Lines and Customer Experience
The rebranding of Dow Corning products has led to several notable changes:
- DOWSIL™: Most Dow Corning® and Dow Corning Toray branded products transitioned to the DOWSIL™ brand, effective from November 2017. This change aimed to unify the product offerings under a single brand name, simplifying the product selection process for customers.
- MOLYKOTE™: Specialized lubricants and related products retained the MOLYKOTE™ brand name, ensuring continuity for customers familiar with these products.
- XIAMETER™: This brand continued to offer standard silicone products, providing cost-effective solutions for various industrial applications.
- SILASTIC™: Products related to silicone elastomers and rubber retained the SILASTIC™ brand name, maintaining brand recognition in the market.
These rebranding efforts were part of a broader strategy to harmonize product lines and enhance customer experience. However, they also led to confusion among long-time customers accustomed to the Dow Corning brand. It’s important to note that despite the name and packaging changes, the quality, specifications, and applications of the products remain consistent.
Addressing Customer Concerns
The rebranding process has understandably led to questions and concerns among customers. To address these, consider the following:
- Product Equivalency: Ensure that the rebranded products are equivalent to their predecessors in terms of formulation and performance. For instance, DOWSIL™ 732 Multi-Purpose Sealant is the direct successor to Dow Corning® 732 Adhesive Sealant.
- Documentation and Support: Updated technical data sheets, safety data sheets, and product selection guides are available to assist customers in navigating the rebranded product lines. These resources provide detailed information to ensure proper product selection and application.
- Customer Service: Both Dow and its distribution partners have established support channels to answer queries related to the rebranding. Customers are encouraged to reach out for clarification and assistance.
Key Takeaways
- Same Products, New Names: While the Dow Corning brand name has been retired, its products—like DOWSIL™, MOLYKOTE™, and SILASTIC™—continue to deliver the same trusted quality under their new brands.
- Ownership Clarification: Dow Corning products are now divided among Dow, DuPont, and Corteva, depending on the product category.
- Navigating Changes: For customers, understanding these updates is crucial to ensuring the correct product selection.
If you’re purchasing Dow Corning legacy products, it’s essential to refer to the updated brand names to avoid confusion.
Conclusion
The history of Dow Corning’s rebranding reflects the evolving nature of the chemical industry. While the transitions have led to some initial confusion, the commitment to product quality remains steadfast. Customers can trust that their favorite products—despite the name changes—continue to meet the highest standards.
Have questions about specific Dow Corning products or their rebranded counterparts? Contact us at [email protected] for expert advice and support.
Shop our full range of MOLYKOTE™, DOWSIL™, and SILASTIC™ products at pilotshqshop.com today!
Can I still use Dow Corning products in the old packaging?
It’s strongly advised not to purchase or use Dow Corning products in the old packaging. Most Dow Corning products have defined shelf lives, and any product in the traditional packaging is likely past its expiration date. Expired products may not perform as intended and could compromise safety and effectiveness, especially in critical applications like aircraft operations. Always look for the updated branding, such as DOWSIL™, MOLYKOTE™, or SILASTIC™, to ensure you’re using a fresh, authentic product.
Are the rebranded products the same as the original Dow Corning products?
Yes, the rebranded products—now sold under names like DOWSIL™, MOLYKOTE™, and SILASTIC™—have the same trusted formulations and performance as the original Dow Corning products. Only the branding and packaging have changed.
How can I verify if I’m purchasing genuine Dow or DuPont products?
To ensure authenticity, purchase from trusted suppliers like Pilots HQ or directly from the official websites of Dow, DuPont, or Corteva. Look for updated branding and product documentation that matches the new names and logos.
What do I do if I still have stock of old Dow Corning products?
Check the expiration date and product documentation. If the product is past its shelf life, it’s best to dispose of it properly according to local regulations. If you’re unsure, contact the manufacturer or supplier for guidance.
Where can I find support for identifying rebranded Dow Corning products?
Pilots HQ offers expert support to help you identify and select the correct rebranded products for your needs. Reach out to our team for assistance with product selection and applications.
