[{"id":172781469832,"handle":"aviation-books","title":"Aviation Books","updated_at":"2025-02-08T21:27:52-05:00","body_html":"","published_at":"2020-03-04T16:23:35-05:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Aviation Books"}],"published_scope":"web"},{"id":174244659336,"handle":"aviation-supplies-academics-inc","title":"Aviation Supplies \u0026 Academics Inc.","updated_at":"2025-02-08T20:30:49-05:00","body_html":"\u003cp\u003eASA was started as Merrell Aviation Ground School by Creighton Merrell in 1940. The company’s primary goal soon became the training of post-war military pilots returning from active duty to work in the early civilian airlines. Plotters, regulations and training manuals were the first products. In 1960, the company broadened its production and development efforts with additional pilot supplies and books added to the ground school training line.\u003cbr\u003e\u003cbr\u003eIn 1969, the company became Northwest School of Aviation under a new owner, Roy Beech. The company’s goal was the franchise of the popular Merrell Ground School under the name “Aviation Seminars of America,” or ASA.\u003cbr\u003e\u003cbr\u003eIn November, 1976, Joe Cucchiari purchased the company. “Aviation Supplies and Academics” replaced Aviation Seminars of America as the name to go with the ASA acronym, and the company again broadened its product line to add cassette courses and new books and training materials. The company was incorporated in 1977. In 1981, Joe Finelli joined the organization, bringing 20 years of experience in printing and publishing with him. Publishing and manufacturing has since become the principal company mission.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"Embedded Video Player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Emb_a2DvFtE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","published_at":"2020-03-11T14:53:09-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Aviation Supplies \u0026 Academics Inc."},{"column":"vendor","relation":"equals","condition":"Aviation Supplies \u0026 Academics In"}],"published_scope":"web","image":{"created_at":"2020-07-20T11:57:22-04:00","alt":"Shop for Aviation Supplies \u0026 Academics Inc. products.","width":500,"height":500,"src":"\/\/www.pilotshqshop.com\/cdn\/shop\/collections\/ASA_Logo.jpg?v=1672277315"}},{"id":189145677960,"handle":"coupon-eligible","title":"Coupon Eligible","updated_at":"2025-02-08T22:07:54-05:00","body_html":"","published_at":"2020-12-14T21:11:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_equals","condition":"Lightspeed Aviation"}],"published_scope":"global"},{"id":285856989320,"handle":"new-additions","title":"New Additions","updated_at":"2025-02-08T22:26:26-05:00","body_html":"","published_at":"2024-05-13T22:18:55-04:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"type","relation":"not_equals","condition":"Surplus Manuals"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"}]
ASA - Operating, Marketing, and Managing as a Fixed-Base Operator
The ASA Operating, Marketing, and Managing as a Fixed-Base Operator textbook is an essential resource for current and aspiring FBO managers, aviation professionals, and university-level students. Authored by Dr. C. Daniel Prather, a seasoned aviation industry educator, this comprehensive guide covers all facets of FBO operations, from line service to financial planning, marketing, and risk management.
Key Features and Benefits
Comprehensive Coverage: Explores FBO operations including aircraft maintenance, flight operations, customer service, and charter services.
Marketing Focus: Detailed guidance on marketing strategies, research, sales, and transportation needs assessment.
Management Insights: Covers human resources, risk management, financial planning, and business aircraft acquisition.
Real-World Application: Includes key term definitions, review questions, and practical scenarios to apply learning.
Expert Author: Written by Dr. C. Daniel Prather, a recognized aviation educator, airport manager, and consultant.
Detailed Product Description
The ASA Operating, Marketing, and Managing as a Fixed-Base Operator serves as a definitive guide for understanding the complexities of running an FBO. Beginning with an overview of the general aviation industry, the book provides in-depth coverage of FBO services such as aircraft maintenance, line service, and customer relations.
Marketing strategies are highlighted with discussions on sales, promotion, and market research tailored to the aviation industry. For managers, the text provides a roadmap for acquiring aircraft, financial planning, risk management, and addressing modern challenges faced by FBOs.
Each chapter is designed to enhance learning with definitions, review questions, and real-world scenarios, making it a valuable resource for both academic study and professional development. Entrepreneurs will also benefit from the book’s practical advice on establishing and managing a successful FBO.
Technical Specifications
Page Count: 384
ISBN Number: 978-1-64425-229-1
Dimensions: 8.25" x 10.75"
Date Published: 2023
Prop 65 Warning: Cancer and Reproductive Harm www.P65Warnings.ca.gov
Equip yourself with the knowledge to excel in FBO operations, marketing, and management with this industry-leading resource.
